WARNER BROS
The Nun
Warner Bros tasked us to create the “Scariest campaign on Snapchat” and we accomplished just that.
Our video creative and AR had jump scares which shook the internet and led to several complaints directed at Snapchat for being scared without asking! Our Ad Review said they had never received more complaints on a campaign (WB was THRILLED!)
New guidelines around horror films were put in place after this campaign - sorry not sorry.
September 2018