PROFESSIONAL EXPERIENCE
Snap, Inc - Creative Strategist
Global Business Marketing
April 2017 - present
With over 4 years as a Creative Strategist at Snap, I have worked across all movie studios and some streaming platforms in the industry. On a daily basis, I help studio clients develop innovative & effective creative strategies on Snapchat that achieve business goals, drive return on investment, and manage project expectations with clients.
Established a new revenue-driving opportunity whereby my team is hired to work at exclusive film events (press junkets, premiers), and capture content to go live on Snapchat. Interviewing talent is a true passion of mine
Current accounts include: Universal Pictures, Netflix, Peacock TV, A24, Nickelodeon, and YouTube.
Past accounts include: Disney, Disney +, 20th Century Fox, Sony, Paramount, Warner Bros, and UAR.
The Richards Group - Social Strategist
Advertising Agency
May 2016 - April 2017
Straight out of college, hired as a Social Media Strategist at the largest independent advertising agency in the US. Learned valuable advertising industry skills, which I would later bring to my role as an in-house Creative Strategist at Snapchat.
▪ Created detailed digital strategies and campaigns for Dr Pepper & Snapple, covering organic and paid media on social media (Snapchat, Facebook, Instagram, Twitter, Pinterest).
▪ Conducted quantitative and qualitative research on social campaigns and presented results to clients.
▪ Embodied the voice of the brand through the role of community manager for top brands at TRG (including Dr Pepper, 7UP, Snapple). Grew The Richards Group’s social following on Instagram by 1K during the year.
Want to Sea More?
Education:
University of Arizona
Eller College of Management
Bachelor of Science in Business Administration & Marketing
Expertise:
Creative Strategy
Content Capturing
Talent Interviewing
Entertainment Marketing (Studio + Streaming Focused)
Copywriting - Script Writing
Event Coordination
Project Management
Public Speaking
Team Morale
Cinephile