UNIVERSAL PICTURES
Trolls World Tour
We brought the first sponsored AR experience to Snap Camera on desktop. At the beginning of the pandemic, studios were shifting their strategies to PVOD as theaters were closing and we adapted our AR to the new WFH style as well. Now anyone could interact with this Trolls AR experience -whether that be from from their phone on Snap or on a Zoom meeting!
Link to Press Article - Adweek
This Trolls World Tour campaign was also honored as one of Snapchat’s Top Innovative AR Campaigns for 2020.
Link to Press Article - Adweek
Oh yeah, that Sparkly Troll in the middle (Tiny Diamond), that’s your girl.