UNIVERSAL PICTURES
The Grinch - Shorty Campaign Winner
The Grinch premiered #1 at the Box Office, bringing in over $67 million. Ultimately, Snapchat played a significant role in driving awareness towards The Grinch movie, with promos reaching over 40M unique users on the platform, for a total of 194 million impressions across the campaign.
Average playtime (defined as time users spent actively engaging with the AR) greatly exceeded Universal benchmarks, coming in at 9 seconds over the average for Lenses. Multi-Product exposure lead to a +17pt lift in Watch Intent for users aged 25 and over.
November 2018