UNIVERSAL PICTURES
Snapchat Public Profile
Universal Pictures partnered with Snapchat to become one of the first brands to launch their Business Profile. With this product, Universal Pictures now has an easily discoverable home on Snapchat where Snapchatters can view, engage, and share their Lenses whenever they want.
After the launch of their Public Profile, Universal’s AR Lenses achieved an additional 300M lifetime views with over 199M views from the Trolls World Tour Lenses alone.
“The addition of Business Profiles was such a smart move for Snapchat. Our fans have always loved the AR experiences we’ve created for them. With Business Profiles, we now have a permanent home for Universal Pictures, making it easy for our fans to engage with all tons of our AR Lenses whenever they want.”
Alex Sanger, EVP Digital Marketing Strategy, Universal Pictures