UNIVERSAL PICTURES
Bitmoji Virtual Concert
We brought to life the first ever virtual, interactive concert on Snapchat for Universal’s “Marry Me” featuring custom avatars for JLo and Maluma. This was the first time that Snap had stepped into the virtual world as we usually stay within the augmented reality realm. This concert aired LIVE globally for fans to enjoy an exclusive concert before the film went into theaters. A huge win for Snap as we rethink the way our users can watch concerts on our platform with Bitmoji.
Link to Press Article - Adweek
Link to Press Article - Mashable
Not going to lie, having JLo post on her social channels about this was pretty damn cool.
Bitmoji Virtual Concert
Here is a screen recording of the LIVE experience!