MOUNTAIN DEW x DORITOS

Superbowl Lens

During our brainstorm with the Dr Pepper Snapple Group, we were told about their Super Bowl spot and were tasked with bringing it to life in AR.

During the pitch, I freestyle rapped the song “Look at Me Now” to sell through our concept to have Snapchatters rap battle each other in a National Lens. It worked.

…don’t say I’m not a team player.

Link to Press Article - Marketing Dive