NETFLIX

Don’t Look Up x Open Your Snapchat

For Netflix’s film “Don’t Look Up” we wanted to go big — an all star cast deserves an all star campaign! We paired this National Lens with Snapchat’s larger marketing campaign called “Open Your Snapchat”.

After the National Lens ran, users could find the Snapcode for this Lens in NY (Times Square) and throughout LA. The idea was to get users to open their Snapchat and then not to look up! If you looked up, sadly you were faced with a giant asteroid…sorry not sorry.

See below for a quick sizzle of the OOH!