DISNEY

The Lion King

I know a lot of people say that The Lion King is their favorite movie, but like it truly was my favorite movie growing up. I would just watch it on repeat - it was excessive (my siblings will vouch). So working on this campaign just felt full circle…or like the circle of life (too much?)

We needed to have this campaign standout with a never been done activation on a global scale. That idea would be using our Landmarker Technology where we can place AR on global landmarks. We would bring Simba and Pride Rock to these location to hear his roar around the world and that’s exactly what we did.

My younger self would be really proud!