DISNEY+

Noelle

Disney+ chose Snapchat to be an official launch partner (this was an exciting moment for us!)

We had pitched that Disney+ run several campaigns at launch to highlight a bunch of content that was coming soon (or already streamable) to entice Snapchatters to swipe-up to sign-up.

One of those campaigns was their original holiday film, Noelle.

This concept was based on the idea of turning your phone into a snow globe! Using haptics, we were able to let Snapchatters shake their phone and create a snowy scene in their Selfie and World camera transporting them to the North Pole where Noelle lived.