DISNEY+

Lady and the Tramp

Disney+ chose Snapchat to be an official launch partner (this was an exciting moment for us!)

We had pitched that Disney+ run several campaigns at launch to highlight a bunch of content that was coming soon (or already streamable) to entice Snapchatters to swipe-up to sign-up.

One of those campaigns was Lady and the Tramp and it was a treat to get to ideate off a Disney classic!

Concepting this Filter was a no-brainer - we had to bring the famous spaghetti kiss to life, with the user as Tony the chef. The Disney+ team agreed - it was too cute to not happen.

Bella Notte!