DISNEY+
High School Musical : The Musical : The Series
Disney+ chose Snapchat to be an official launch partner (this was an exciting moment for us!)
We had pitched that Disney+ run several campaigns at launch to highlight a bunch of content that was coming soon (or already streamable) to entice Snapchatters to swipe-up to sign-up.
One of those campaigns was High School Musical, The Musical, The Series and I was beyond ecstatic! I grew up with the High School Musical franchise, so I consider myself to be a Wildcat for Life.
Concepting this Filter made my sixth grade self extremely proud. You can feel the emotion in this recording and I have no shame in the game.
What team? WILDCATS!
November 2019