DISNEY

Dumbo

We wanted to bring some Disney magic to the “Snap Map” on Snapchat for this title. Dumbo holds such a dear place in everyone’s hearts, so we had a surprise and delight moment for users that used the National AR Lens.

If you used the AR Lens, you could then go to the Snap Map and see your Bitmoji flying on top of Dumbo! Snapchatters could visit the Snap Map throughout the day and see their friends flying around town on Dumbo - similar to the famous ride at Disneyland.